At a recent meeting with a media training client we discussed planning for crises, and particularly the benefits of having a robust crisis communications strategy with agreed emergency procedures in place.
Accidents happen. Sometimes the results are minor; some accidents, such as train or plane wrecks, spills of chemicals or other substances or explosions can have drastic consequences. In the wake of any such serious incident, the public has a right to know what happened and what is going on to fix whatever happened. A company's public relations department can provide the media with an initial holding statement that sets forth the basic facts about the incident and lets people know that you are dealing with the situation. The statement must be carefully written in clear and concise language.